The corporate buyer's guide to paper stocks: GSM, coatings and print costs

Short answer: match the paper to the job. Light paper (80 to 120 gsm) for documents, mid-weight (150 to 200 gsm) for flyers and brochure pages, heavy card (300 to 350 gsm) for cards and folders. Heavier and finished stock costs more, so spend where people touch and judge your brand.

GSM by use

See also GSM explained.

Coatings and finishes

• Matt lamination: low glare and a smooth feel. A safe choice for corporate branding and for cards people write on.
• Gloss lamination: vivid colour and more water resistance. Good for catalogues and product sheets.
• Soft-touch: a velvety finish that signals quality.
• Spot UV and foil: highlight a logo or detail. Use sparingly. See the artwork guide for spot UV and foil.

How quantity changes the price per piece

Setup cost is spread over every piece, so the price per piece falls as the quantity rises. Every product page shows the price at each quantity. For short runs, digital printing is quick and flexible. As quantities grow into the thousands, offset printing can cost less per piece, and we will tell you which is cheaper for your job. More in bulk printing cost optimisation.

A checklist for choosing a print supplier in Sri Lanka

• Clear prices in rupees and a stated turnaround
• A real person checks your file before printing
• Proof before print
• Delivery options that suit your deadline (same day in Colombo on selected products)
• Samples or a small first run before a large order
• A business account for repeat orders

Frequently asked questions

Which paper is best for a corporate brochure?

Many companies use 150 to 170 gsm for inside pages and a heavier cover. Ask us if you want options at your budget.

Is matt or gloss better?

Matt for a calm corporate look and for anything people write on. Gloss for photo-heavy, colourful material.

Can I see the paper before a big order?

Ask us on WhatsApp. A small first run is also a good way to check paper and colour.